SEO is voodoo black magic

2010 April 7
by Nick Lamb

I’ve been doing some research on SEO lately on how to build up some of the sites I’m working on and I’ve come to one conclusion; Search engine optimization is hearsay. Well, either that, or the people who do it are witch doctors practicing voodoo black magic. I can understand some of the basic things like “make sure your keywords are relevant” or “use canonical urls“.  But when you use terms like “link equity” and “trust rank”, you’ve officially drunk the kool-aid.

“Now, all you need to do is have your <h2> tags filled with keywords and wait…are you still using meta-keywords? Ha! Those don’t mean anything these days! When Google did the florida update…bla bla blaa” – SEO “Expert”

I’m not saying some of these people don’t know what they’re talking about, but when everyone’s just speculating about how an algorithm deep inside the google machine works, I think I’ll take what they say with a grain of salt.  Excuse me while I finish up some link baiting…

  • Andy

    That SEO crap is a load of hooey. It’s all about the content. Content is King!

  • Nick Lamb

    Or Queen, haven’t you heard of the women’s rights movement?